Unique design elements along with and entrepreneurial spirit have led Rado to take on new challenges with confidence and excellence. Over the decades, Rado has continued to shimmer with a number of pioneering inventions that prove the timepiece as a master in innovation and design. Today, the DiaStar is considered a classic among the watch industry both due to the innovative materials utilised as well as the unique and oval form of the watch. It was the first scratch-resistant watch to be presented to the world and as a result, set new standards for robustness. In 1962, the celebrated DiaStar timepiece was introduced to the watch market. In 1957, the company presented its first entirely in-house produced watch collection and suitably named it the Rado Collection. Throughout the years, the company realised that they had enough capacity to not only manufacture movements but also to completely produces watches from start to finish. The Schlup brothers initially focused on the production of watch movements during the first couple of decades of operation. Today, the movement factory has developed into a watch manufacturer named Rado who is one of the leading companies in the watch industry. was established in Lengnau, Switzerland in 1917.
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